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Vine and Email Marketing: Good Idea, or Even Possible?
Vine, a mobile app from Twitter that lets users create short looping videos, has only been on the scene for a matter of weeks, but it’s already being used by lots of different brands to inspire and...
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Email Inspiration: Six More Great Responsive Email Designs
Since my last post on responsive email design back in December 2012, I’ve noticed an explosion of its use, especially among U.K. retailers and travel companies. This is great to see, as mobile usage...
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Relevance and the Big Data Opportunity
Relevance. It has been an email marketing buzzword for quite some time, and in the age of big data and an ever-digitizing world, it remains an important, powerful, yet relatively simple concept:...
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5 Quick Techniques to Increase Email Marketing Revenue this Weekend
We’re about to hit a busy Easter weekend of email marketing, with a flurry of increased frequency and offers. So, how can you stand out above the rest? Here are my five quick tips for increasing...
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Getting to the “Aha!” Moments in Email Marketing
The most fulfilling part of my job as a customer success manager at Lyris is when my clients have the “Aha!” moment during a strategic review of their email marketing program. Speaking with companies...
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Why Welcome Email Programs are Important!
Subscribers are at their most engaged within the first few weeks of signing up to an email program. After all, they have just given you their email address and permission for you to email them....
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Competing for Attention: Mastering the Art of Unique Subject Lines
What’s in a subject line? Quite a lot actually: It’s just as important, if not even more important, than an email’s “from” address. It’s a marketer’s first opportunity to engage recipients with brand...
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Baby Got Email
My family is expecting our second baby any day now and it seems every thought I have circles back to our impending arrival. Perusing through my inbox got me to thinking how designing for an email...
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[Infographic] Mind the (Digital Marketing) Gap – New Findings from the...
While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing...
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New Video Showcases Lyris’ Solutions Approach to Keeping Pace with Consumer...
It’s every marketer’s worst nightmare: investing in a marketing solution that seems just right for your business, then realizing down the road that it no longer meets your needs. Lyris understands that...
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There’s a Gap…Now What? Part 2: Don’t be Daunted by Customer Data
Last week we started discussing the implications of the findings of our sponsored survey conducted by The Economist Intelligence Unit that revealed gaps in perceptions between consumers and marketing...
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There’s a Gap…Now What? Part 3: Close the Marketer Skills Gap
There’s no denying that digital marketing skills have evolved over the years. As new channels and technologies continue to emerge, marketers are overwhelmed by the staggering amount of customer data...
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Mind the Digital Marketing Gap – Free Lyris Webinar
We are excited to announce a free Webinar that dives deeper into findings from new Lyris-sponsored research suggesting that marketing strategies and consumer demands don’t always match up. Mind the...
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Google Tabs Changes Promotional Email Marketing
This week, Gmail began rolling out its new tabbed interface for the inbox. On initial viewing, marketers might see this change as a very negative one; however, here at Lyris we believe this next...
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Nothing Personal
I’m terribly excited. I’ve just received a personal invitation to take part in a specially selected offer that’s been chosen just for me and me alone! I know all that because it says so on the email...
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Product Usability: A Day in the Life of a Rapid Designer
Usability design is around us in our everyday life. We see good and bad examples all of the time. I am dumbfounded about why my microwave has so many options that make it virtually unusable, or why my...
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Let’s Break it Down! How EIU Findings Stack Up by Industry
Last month we released a research report with the Economist Intelligence Unit (EIU) that examined the overall gaps between marketer and consumer perceptions. The findings revealed what channels...
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There’s a Gap…Now What? Part 5: Align Your Budget
When consumer expectations and marketing spend are aligned, there are endless possibilities for marketing success. However, our recent survey by The Economist Intelligence Unit found that where...
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Top 5 Must-Reads to Help You Think Smart and Be Creative in Email Marketing
If you are responsible for digital, or specifically email, marketing within your organization and you are seeking a little inspiration, these books are for you. At Lyris, we are constantly learning and...
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[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit...
In an industry where consumers are increasingly interacting and transacting online, what must travel marketers do in order to differentiate, source and find new customers, and maintain high customer...
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